The Tata Group of companies was the most valuable brand in India with a value of around 26.4 billion U.S. dollars in 2023. At about 13 billion dollars, Infosys came second in the ranking, followed by LIC. Tata Group's dominance in the market was evident with its brand value being much higher than Infosys and LIC put together.
Brand value versus brand strength
While brand revenue is an important indicator for a company, the brand strength index is a crucial driver of the brand value. Also known as BSI, the brand strength index is calculated using a scorecard of metrics assessing the company's marketing investment, stakeholder equity and overall business performance. On that front India’s telecom services disruptor, Reliance Jio, was the country’s strongest brand in 2019 with a brand strength index of 87 points out of 100. Part of the Reliance Group, Jio was a new entrant in the listing, and yet managed to be the biggest contender to other more established brands in the country.
The strongest brands lie in engineering
With Jio’s challenging lead, the telecom sector rounded up the ten most valueable brands in India. Engineering and construction companies took over 17 percent of the total brand value share, while the banking sector claimed stakes to 15.4 percent of the Indian market. Globally, the Italian luxury sports car manufacturer, Ferrari claimed the title of the world’s strongest brand, with a score of 94.8 out of 100 and an AAA+ rating.
Leading 10 Indian brands in 2023, by brand value
(in billion U.S. dollars)
Characteristic
Brand value in billion U.S. dollars
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Brand Finance. (June 16, 2023). Leading 10 Indian brands in 2023, by brand value (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/254552/leading-indian-brands-by-brand-value/
Brand Finance. "Leading 10 Indian brands in 2023, by brand value (in billion U.S. dollars)." Chart. June 16, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/254552/leading-indian-brands-by-brand-value/
Brand Finance. (2023). Leading 10 Indian brands in 2023, by brand value (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/254552/leading-indian-brands-by-brand-value/
Brand Finance. "Leading 10 Indian Brands in 2023, by Brand Value (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Jun 2023, https://www.statista.com/statistics/254552/leading-indian-brands-by-brand-value/
Brand Finance, Leading 10 Indian brands in 2023, by brand value (in billion U.S. dollars) Statista, https://www.statista.com/statistics/254552/leading-indian-brands-by-brand-value/ (last visited July 27, 2024)
Leading 10 Indian brands in 2023, by brand value (in billion U.S. dollars) [Graph], Brand Finance, June 16, 2023. [Online]. Available: https://www.statista.com/statistics/254552/leading-indian-brands-by-brand-value/